MOR Vacations Personal Branding Explained

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Personal branding has become a hot buzz phrase for those in M.O.R. vacations, yet so few even understand what a personal brand is. Most think that if they put up a website with video, they are now a personal brand. Well, I’m sorry it’s much more than that.

Where did the myth come from? I was coaching a prominent MOR Vacations affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I’d been winning awards and being on the top seller list. I didn’t have time to explain it all, but what I gave him was enough for him to “think” he knows what personal branding is all about.

When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I’m talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.

If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).

Everyone starts somewhere. The first project that allowed Trump to begin the process was turning a Manhattan hotel into a shiny gem. This allowed him to develop a reputation, which today allows him to develop real estate all over the world. It’s taken years, but it does pay off.

I’ve been personal branding since 2002. People often tell me I’m “everywhere”. This is a part of my personalbrand. What’s is personal branding? It’s about building a track record. It’s about being the first name that comes to mind when you think of a topic. It’s about developing your reputation.

The more you learn about personal branding, the more you understand how MOR Vacations affiliates should do it. When you look at the website that many MOR Vacations affiliates put together, you quickly see that they are not Unique, but they all look the same.

Working with my MOR Vacations team, I invest 80% of my coaching time training my team members to be the best MOR Vacations marketers. I’m a home business marketing coach. Personal branding must be unique, understandable consistent, focused and you must have the solution that the market requires.

Before falling for the Personal Branding, YouTube, and Google Adwords marketing plan, do your research to find a marketing plan that will allow you be successful. You don’t want be just another personal selling M.O.R. Vacations Memberships.

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